Sec. 1. 9-A MRSA §11-104, sub-§2, as enacted by PL 1991, c. 787, is amended to read:

2. The consumer is a resident of this State at the time the merchant, wherever located, offering the rental-purchase agreement solicits the rental-purchase agreement or modification of the rental-purchase agreement in this State, whether the solicitation is made personally, by mail or by telephone.

For the purposes of this Article, the residence of the consumer is the address given by the consumer as the consumer's residence in any writing signed by the consumer in connection with the rental-purchase agreement. Unless the consumer notifies the merchant of a new or different residence address, the given residence address is presumed to be unchanged.

Sec. 2. 9-A MRSA §11-105, sub-§§2 and 3, as enacted by PL 1991, c. 787, are amended to read:

2. "Advertisement" means a commercial message in any medium that directly or indirectly aids, promotes or assists a rental- purchase agreement, but does not include in-store merchandising aids such as window signs and ceiling banners.

3. "Cash price" means the price for which the merchant would sell the property to the consumer for cash on the date of the rental-purchase agreement. The "cash price" cash price must be reasonably related to the fair market value of the property. Either of the following is conclusive evidence of a reasonable relationship to fair market value for new property, but a reasonable relationship may also be demonstrated by other evidence:

A.__Published prices or advertisements by retailers of similar products selling in the same trade area in which the merchant is located, if the prices were published or disseminated within the 90-day period preceding consummation of the rental-purchase agreement; or

B.__Cash price in an amount not exceeding twice the bona fide actual cost, including freight charges, of the rental property to the merchant from a wholesaler, distributor or manufacturer, net of volume rebates, discounts or incentives received by the merchant for the specific item and known by the merchant at the time the merchant purchased the item.