3.__Statement.__All unsolicited commercial e-mail must contain:

A.__In the subject line:

(1)__The first 4 characters as follows: "ADV:"; and

(2)__If the unsolicited commercial e-mail contains information about material that may be viewed only by a person at least 18 years of age, the first 8 characters as follows: "ADV:ADLT";

B.__A statement informing the recipient of the name of the person or entity from which the unsolicited commercial e- mail originated;

C.__The return e-mail address required by subsection 2; and

D.__A statement informing the recipient that the recipient may use the return e-mail address to notify the sender that the recipient does not want to receive any more unsolicited commercial e-mails from the sender.

4.__Prohibition.__A person receiving notification from a recipient that the recipient does not wish to receive any more unsolicited commercial e-mails from that person shall cease to send unsolicited commercial e-mails to that recipient.__If a recipient is the registered owner of more than one e-mail address and notifies the sender of unsolicited commercial e- mails to cease sending unsolicited commercial e-mails to all of the e-mail addresses registered to that person or entity, the sender shall cease to send unsolicited commercial e-mails to those addresses.

5.__Penalty.__ Violation of this chapter is an unfair trade practice as prohibited by Title 5, section 207.__Each unsolicited commercial e-mail transmission to a recipient in violation of this chapter constitutes a separate violation.__ The Attorney General shall establish procedures for receiving and investigating complaints of violations of this chapter.__ The procedures may include the development of electronic forms, available over the Internet, by which a person may file a complaint with the Attorney General alleging a violation of this chapter.

6.__Civil action; recipients.__Notwithstanding Title 5, section 213, a person who receives a commercial e-mail sent in