LD 764
pg. 2
Page 1 of 3 An Act To Ensure Choice for Maine Consumers Page 3 of 3
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LR 1411
Item 1

 
B.__Require or cause the retailer to allocate a specified
percentage or fraction of the retailer's merchandising,
stocking, display, shelf or advertising space to the
manufacturer;

 
C.__Prevent, restrict or limit a retailer from stocking,
advertising, displaying or participating in a program for
another manufacturer's product;

 
D.__Prevent, restrict or limit the retailer from
determining the size or location of the space that the
retailer uses to stock, display, promote or advertise
cigarettes; or

 
E.__Require the retailer to raise its prices on, or
prevent the retailer from setting, retaining or reducing
its prices on, another manufacturer's products.

 
4.__Application.__With respect to any contract or agreement
entered into on or before the effective date of this section,
the requirements of this section apply and are enforceable
only on and after the original date of the expiration of the
contract or agreement, exclusive of any renewal or extension
of the contract or agreement.

 
5.__Enforcement.__The Attorney General may bring a civil
action seeking equitable relief, including injunctive relief,
to enforce this section.__Any person who has been adversely
affected by any act or practice declared unlawful by this
section may bring an action for damages and equitable relief,
including injunctive relief.__If such a person prevails in
obtaining monetary relief, injunctive relief, or both, the
court shall award attorneys' fees, regardless of the amount in
controversy, and assess costs against the opposing party.

 
SUMMARY

 
This bill allows cigarette manufacturers and retailers to
enter into promotional or discount agreements but prohibits
cigarette manufacturers from requiring that the retailer:

 
1. Dedicate a specified percentage of its shelf space to
the manufacturer; or

 
2. Cease or limit its stocking of, or raise its prices on,
cigarettes from a competing manufacturer.

 
The bill also bars manufacturers from dictating the size or
location of the space used by the retailer to stock, display,
promote or advertise cigarettes.


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