CHAPTER 647

S.P. 643 - L.D. 1711

An Act Concerning Advertising of Business Names in

Telephone Directories

Be it enacted by the People of the State of Maine as follows:

Sec. 1. 10 MRSA c. 206-C is enacted to read:

CHAPTER 206-C

MISREPRESENTATION OF BUSINESS NAMES

§1250-L.__Locale misrepresentation

1.__General prohibition.__Except as provided in subsection 2, a business offering consumer goods for sale in this State may not advertise or cause to be listed in a telephone directory a business name that:

A.__Is intentionally designed to misrepresent where the business is located or operating; or

B.__Falsely identifies the business as being located or operating in the area covered by the telephone directory.

Each day a violation continues constitutes a separate offense until all numbers listed in the directory or advertisement in association with the prohibited business name are disabled so that calls to the numbers do not in any way connect callers to the business.